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Mechanical Nomads

  • Writer's pictureJana

Jana's Guide: Marketing Strategies for Small Business Beginners

Hey there!

I'm Jana (one half of the Mechanical Nomads), and I've been on the exciting journey of starting and running my own businesses. Along the way, I've learned a thing or two about marketing strategies that work wonders for beginners like us. If you're just getting started and feeling a bit overwhelmed, don't worry—I've got you covered with some tried-and-true tips to kickstart your marketing efforts.


1. Get to Know Your Crowd

One of the first things I learned is the importance of understanding your audience inside and out. Take some time to really dig into who your ideal customers are. What do they like? What are their problems? Knowing these details will help you tailor your marketing efforts to resonate with the right people.

2. Make Your Mark Online

In today's digital age, having a solid online presence is key. Start by setting up a professional website where you can showcase your products or services. Don't forget to optimize it for search engines so people can easily find you. And let's not forget about social media! Platforms like Facebook, Instagram, and LinkedIn are great for engaging with your audience and getting the word out about your business.


3. Share Valuable Content

Content is king, they say, and I couldn't agree more. Whether it's blog posts, videos, or infographics, creating valuable content is a great way to attract and retain customers. Share tips, stories, or behind-the-scenes glimpses into your business. Not only does it showcase your expertise, but it also helps build trust with your audience.


4. Keep in Touch with Email Marketing

Email may seem old school, but trust me—it's still one of the most effective marketing tools out there and most importantly it's FREE. Start building an email list of interested folks and send them regular updates, promotions, and helpful content. Personalize your messages to make them feel special and keep them coming back for more.


5. Team Up with Influencers

Influencer marketing is all the rage these days, and for good reason. Partnering with influencers who align with your brand can help you reach new audiences and build credibility. Look for influencers in your niche and collaborate with them on promotions or content. It's a win-win for everyone involved! But to be honest this form of marketing needs an existing Marketing and Social Media structure and plan, so don't worry about just yet.)


6. Learn from Your Results

Last but not least, don't forget to track your progress. Keep an eye on metrics like website traffic, social media engagement, and email open rates. Figure out what's working and what's not, and adjust your strategy accordingly. It's all about continuous improvement and finding what resonates best with your audience.


In a nutshell, marketing your small business may seem daunting at first, but with these beginner-friendly strategies, you'll be well on your way to success. Remember to stay true to your brand, keep experimenting, and most importantly, have fun with it! You've got this, Jana.

Thanks for hanging in there, let's do a quick one for the fun of it (the votes are anonymous)



open laptop in a tartan tray and a cup of tea beside it

 

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